Each letter of the word SHEEC (pronounced as chic) stands for 5 key elements of the brand: Stylish, Hidden, Essential, Easy, Comfortable. At Sheec we believe that STYLE isn’t just about a certain look, but about a mindset. Everyone can have a different sense of fashion and different preferences as to what looks good, but the unifying characteristic is that stylish consumers are concerned about making smart choices to portray their own interpretation of what's chic. The dictionary defines the S word as "high quality in appearance, design, or behavior". We think style is personality, individuality, character, simplicity, and practicality. At SHEEC, we are all about making smart choices for a stylish look.