Since the brand's origin, Sheec had the goal of providing comfort and facilitating style. Making everyday decisions a little bit easier and helping you feel confident in your style in very subtle ways, is the ignition of our ideas. In 2012 and from personal need, the creators of this New York City brand found a gap in a great market: a sock that would provide the working city woman with an option to protect her feet from uncomfortable shoes, from sweat, and from not looking good. The idea for Sheec’s first product came along in the form of the Slingback: an invisible sock, that hides inside of your shoes and covers just the toes and balls of your feet, with a clear elastic band that slips over the heel and silicone non-skid patches to prevent slipping inside the shoe. From the success of this product the concept of the brand kept evolving, expanding our product portfolio as well as our target, providing chic, stylish, hidden, essential, easy and comfortable solutions to the whole family.