Each letter of the word SHEEC (pronounced as chic) stands for 5 key elements of the brand: Stylish, Hidden, Essential, Easy, Comfortable. There one only a few constants in our every day life, things that are absolutely necessary, extremely important, things that keep us grounded: Food, love, phones, socks. While it may be obvious that socks are ESSENTIAL, once you try Sheec socks you will feel like actually NEED them. Why? Because we designed them thinking about all the elements that we, sock wearers ourselves, need. Comfort, practicality, and style. You will not just want them.