Each letter of the word SHEEC (pronounced as chic) stands for 5 key elements of the brand: Stylish, Hidden, Essential, Easy, Comfortable. Deciding what to wear is not an easy task for everyone. You can be the type that spends more than enough time thinking about what to wear, or maybe you are not. Either way, we know you’re always going to welcome an EASY way to complement your outfit. Here is a pro tip: use your socks as an accessory! Our goal is to help you be comfortable and stylish, making it an easy choice. If you want to look like you put thought into your outfit, but not like you tried too hard, then let Sheec socks do the talking. Express yourself with your Sheec socks! Smart, simple and beautiful.